BLOGS + FEEDS
Why do you need more than a Website?

Findability of your products and services is closely linked to:

1. The multitude of media vehicles your content gets published in
2. The perceived value of the content you have to offer

Vehicles
Visitors mostly find your Website because:

• They were linked to it through a search engine query
• They heard about your company from a sales rep, a satisfied customer, an advertisement, or they read about you in a Blog, a review on Amazon or eBay, an eNewsletter or a Podcast.

Today, search engines scour every corner of the Internet for valuable content - just like your customers.

Time to look beyond your Website, broaden your “messaging footprint” and place your content at all the new places where your customers go to today:
 

However, as most of these new tools are customer moderated, you need to embrace a higher level of transparency and truthfulness - and write about things people actually care about. Publishing self-serving hype and not adhering to etiquette creates reputation backlash and can hurt your business.

Value
If you publish more valuable content in more places, your visibility and findability will automatically rise. For example, adding a PDF eBook, a PowerPoint presentation or a Word document to your site increases your overall site ranking because:

• More indexable content is available which increases your hit rate
• Downloadable documents posted on your Website are rated more valuable by search engines than regular body text.

To increase your messaging footprint our communication specialists will develop new and valuable SearchReady content for your audience. We will:

• Ghost write your Blogs and coach you on proper Web 2.0 etiquette, and better Blog promotion
• Simplify complex and sophisticated ideas and clearly communicate your point of view, ideas and value
• Create additional new media vehicles such as Forums, Blogs, Desktop Widgets, RSS Feeds, Wikis etc. from scratch and place them in strategic spots.
  
   

Situation
You try to get her e-mail address in exchange for ‘valuable’ gifts such as a case study or a white paper about your company.

Problem

• She uses “throwaway” e-mail addresses when you force her to register
• She may not be all that interested in your self centered promotion in the first place.

As a result, your lead follow-up stops with a dead e-mail address. Your Marketing ROI hits rock bottom.

Solution
Create a web based user community, a Blog, an RSS Feed or a PDF eBook, all of which deliver real value by showing her for example:

• How she can better serve her customers’ customers using your products (when she is in a commercial role) or
• How she can make better and more creative use of your products for herself (when she is in a consumer role).

In case she finds your materials useful, Jane will pass them on and is likely to recommend your company to friends and colleagues. And she might be coming back for more - voluntarily!

» We turn your content into powerful presentations, navigateable ebooks, Web Landing pages or 3rd Millennium Tools, such as Podcasts, Blogs, Wikis or RSS Feeds.

» Request a Cendesic quote.

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