STRATEGIES TO ‘SEED’ YOUR MESSAGES
Word of Mouth & Buzz Marketing

Do you know the stories your customers are telling about you?
Do you track these conversations and participate in them?

Non-traditional communication channels such as the Web, YouTube, Podcasts and Blogs have atomized heterogeneous target groups.

Customers are tuning out of mass media and make up their own mind about you and your products, no matter how much you spend in advertising.

They let others know if they had a good or a bad experience and spread the word to millions of customers on ‘review’ sites such as eBay or Amazon.

What does it take?
It is possible to create goodwill and positive buzz for your company, products & services from the ground up. Listening to what your customers have to say in a structured manner is just the first step.

To moderate and shape these conversations, you need to re-think your communication strategy and put technology platforms in place to give customers ways to share their experiences (good or bad) with you directly. And give customers a good reason to rave about you. Read about how you can expand your presence beyond your website on our Information Design page here.

Create goodwill and buzz by dropping any impersonal ‘corporate speak.’ Send your lawyers and PR people on vacation, go out on a limb, and engage in a truly human dialogue with the people that keep your business going: Your customers.

No time to write, engage in discussion and monitor the world ‘out there?’ That´s where our professional writers come in.

Talk to us to find out how:
Call: (1) 208 853 1993 (USA)

Situation
Your sales are low or declining, even though:

• You spend a considerable amount of money on advertising
• You built a nice looking web site with photos of happy looking customer service reps and pride yourself of great customer support
• You became the low-cost leader in your category by outsourcing manufacturing and customer support overseas. After all: What could be wrong with everyday low prices?

Problem
She doesn’t buy your products or your story – without first looking at additional factors before making her purchase decision, such as:

• How fair do you treat your workers?
• What does your company do to protect the environment?
• What do other customers have to say about doing business with you?

Solution
Build positive grass roots level support into your product & services strategy from the beginning.

• Expose your ideas to a select group of opinion makers and Bloggers to get early feedback on your concepts.
• Be humble and listen to what Jane and other customers have to say and - more importantly - how they feel about you.
• Think about what you can do that your customers not only respect you but they actually like for what you stand for.

» We will help you identify crucial feedback and needs from the grass roots level, help you make changes and design responses, and then spread your message where it matters most. 

Request a Cendesic quote.

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