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EVENT PASSED CALL 208 853 1993 TO GET ON THE LIST FOR THE NEXT ONE
1-Day Clinic/Training in the Treasure Valley:
Findability: Getting Your Business Found on the Web

On Monday, March 19, Cendesic.com and BlueLine Grassroots Marketing co-hosted a new seminar to teach you how to improve the “findability” of your business through organic as well as paid search engine optimization strategies.

We plan to do a similar seminar in the future.

Mail us at info@ cendesic.com if you want to get onto our email list for the next event, possibly in the Fall of 2007.

Here is what you missed this time :)

Learn how to get your products and services to rank #1 on Google through organic and paid search engine optimization strategies.

Your Key Benefits:

• Learn and apply our breakthrough keyword strategy process to increase your sales and company visibility on the Web by 100% or more. Our unique “KDD” or “Keyword Deep Dive” process helps you to define a customer-centric keyword universe for your business and get instant results.
• The best thing: After our clinic, you can start advertising on Google Adwords on a shoestring budget of $1,50 per day and measure click- throughs immediately. After a few weeks you will also notice a significant increase of your natural or organic traffic.

Background
More than 70% of all purchases of consumers and business customers are preceded by a web search.

What does this mean for your business?
The web provides a first point of contact for your customers and gives you a chance to present your products and services – BUT – only if they can find you! Findability becomes a critical part of your overall Marketing strategy.

Test it yourself:
Enter the generic description (not the brand name) of your products and services into the Google or Yahoo search box and see if they come up among the top 5 search results.

• If they do, you don’t need our services and we would appreciate it, if you could pass on word about our clinic to your business friends :)
   
• If they don’t, we suggest you reserve a spot for our clinic right away.

Unfortunately, it is not enough to ask your webmaster or creative agency to come up with some keywords, paste them into Meta Tags and hope for the best.

Today, the field of Search Engine Optimization & Marketing is highly competitive and constantly changing. It takes focus, dedication and expertise to develop a set of keywords for your business, which:

• your customers are actually searching for and which are not used by your competitors
• help you achieve a high organic (or “unpaid for”) ranking
• you can afford to pay for, to appear in the paid results section without breaking the bank

What you will learn
The most important thing you will take away from our 1-day clinic is a customer-centric keyword strategy, that is geared to your business, minimizes costs and maximizes your business impact. In addition, you will:

• Analyze the strengths and weaknesses of your own website, based on the Cendesic C21 Search Engine readiness criteria
• Learn how Search Engines work
• Understand what your customers seek
• Understand the differences between organic search and pay per click services
• Develop a unique set of keyword for your business
• Learn about other findability strategies that ensure more potential customers find you
• Assess your competitors web performance through external tools
• Define a better customer experience flow for your business
• Learn, how to spot SEO/SEM schemes, that will do your business more harm than good
• Understand how to offset costs for paid keywords with web-based revenues
• Learn, which slogans work best for your business and which ones don’t

What you will get
Each participant receives our extensive Search Engine Marketing Business Planning Tool Kit to apply and implement lessons learned immediately to his or her own business.


Program Schedule
March 19, 2007
Boise State University
Hatch C & D
Boise, Idaho
1-Day Workshop 8:30 - 4:30


Findability - Getting Your Business Found on the Web

8:00 - 8:25 - Registration

8:30 – 9:15
Overview & Introduction: How to create Findability for your business
Oliver Fritsch, CEO
Cendesic,com Boise

9:20 - 10:00
Introduction to Search Engine Marketing
Shane Vaughan
Vice President of Marketing
Balihoo.com , Boise

10:05 - 10:50
How do integrate PR with your new media strategy – New rules of media relations
Mike Boss 
Director of Media Strategies
Bluelinegrassroots.com

11:00 - 11:50
How to inspire Citizen Marketers
Justin Foster
Director of Business Development
Bluelinegrassroots.com

12:00 - 1:00 - Lunch & Networking

1:00 - 2:30
Workshop #1A: Strategies and Tactics to set your website on fire!
Session 1 (45 min) - Technical aspects of SEO: How to optimize your site
Session 2 (45 min) – Content aspects of SEO: How to create content keywords that work

1:00 - 2:30
Workshop #1B: Beyond your Website: How to create Findability from the outside-in.
Session 1 (45 min) - Web 2.0 - Thinking outside of your website. 
Session 2 (45 min) – How to be part of the conversation

2:40 - 4:20
Workshop #2A: Strategies and Tactics to set your website on fire!
2:40 - 4:20
Workshop #2B: Beyond your Website: How to create Findability from the outside-in.

4:20 - 4:30 - Closing Remarks

 

Who is it for?
For business owners and marketing managers seeking to use Search Engine Marketing for customer acquisition and retention.

What is it about?
Learn how to analyze your website's usability, sales potential and functionality; discover how to rank #1 on Google through organic and paid search engine optimization strategies.

Who is Cendesic?
Founded in 2004 in Boise, Idaho, USA, Cendesic is a full service search and marketing agency focused on generating Findability for the products and services of our national and international clients in the US, Europe and Asia.

Who is Blueline Grassroots Marketing?
BlueLine is Idaho’s only grassroots marketing firm. In the clutter of today’s marketing chaos where advertisers are either resented or ignored, BlueLine specializes in helping companies accelerate natural word-of-mouth.

Who is Oliver Fritsch?
Oliver Fritsch is CEO of Cendesic and shares his hands-on experience and successes of creating top rankings on Search Engines for his clients since 2001.

He developed “C21” a web analysis tool to test for customer usability and search fitness of a website, “KDD (Keyword Deep Dive)” a unique process to define a customer-centric keyword universe and the “Cendesic Dashboard,” a tool to track and visualize SEO activities and successes on a corporate level.

Prior to founding Cendesic, Mr. Fritsch spent nearly 14 years with Hewlett Packard, Aventis, Dornier Aerospace and Stratus Global Partners, where he held a number of cross-functional positions in e-business, sales, marketing and product management. Mr. Fritsch participated in the eBusiness Executive Program of the Kellogg Business School in Chicago, IL, earned a Bachelor of Arts (with Honors) in European Business Administration from Middlesex University, London, and holds a Diplom Betriebswirt (FH) degree from the Fachhochschule fuer Technik und Wirtschaft (ESB), Reutlingen.

Book right now for maximum savings!
Call 208 853 1993 or send an email with your contact information to
info @ cendesic.com