ORGANIC SEARCH (SEO) EXPLAINED
Search is really about “Findability!”

It’s important that customers can find you on a search engine. Why?

• 84% of all purchases (B2B & Consumer) start on a search engine
• 92% of users search only Google, Yahoo or MSN
• 73% click on one of the top 5 results and discard the rest

If customers enter search terms related to your products & services, you want to make sure you are listed. You will get new customers and generate new interest from existing ones.

‘Organic’ results enjoy higher click-throughs and credibility than ‘paid’ listings or ‘sponsored’ results:

We specialize in helping you achieve findability for your products and services - organically.

Advantage: Instead of paying Google or Yahoo recurring monthly fees per click, you pay us a much lower monthly retainer fee to:

• Create a customer centric controlled keyword vocabulary
• Maintain, track and fine-tune your campaign on an ongoing basis.

» Learn how we optimize and track your findability


Questions & Answers
Q: Why is it called “Organic Search?”
A: We have no idea. Really!
Some people call it “natural” search or just “SEO” (“Search Engine Optimization”) in contrast to “SEM” (“Search Engine Marketing”, “Pay Per Click” (PPC) or “Paid” Search.
Wherever it comes from: The idea is that you get search engines to list your products & services for keywords your customers are entering - without having to pay for every click.


Q: Why should we hire you instead of doing it ourselves?
A: The SEO SEM field changes every day and is very complex. If you have hundreds of products, tens of competitors & thousands of customers and prefer to focus on your core competencies, you want to hire professionals like us to develop a lasting optimization strategy and help your IT team implement it.


Q: What are the downsides of paying Google, Yahoo and MSN for search listing placement?
Here we even have three answers for you:

#1 Fractional customer interest: As many as 96% of all customers ignore sponsored ads. Those who don’t may not be your most valuable future customers.
#2 Click fraud: Industry analysts estimate that up to 30% of all clicks on paid links are fraudulent clicks from criminals or competitors. Why pay for “customers” who have no real interest in your products and services but seek to enrich themselves by clicking on your links?
#3 Rising Costs: The average cost per click has risen from $0,03 to $0,60 in 5 years, and will continue to rise. The conversion rates are falling. Why continue?


Q: Should we not pay for keywords at all?
A: Because search engines get such a large number of hits, even a small trickle of traffic generated from paid links can funnel large numbers of additional customers to you. Pay per click advertising provides a quick fix and instant gratification - for a high price paid to search engine operators. Every time a customer clicks on a link you have to pay for it, no matter if it leads to a sale or not. Nevertheless - if you have neglected optimizing your site for search engines in the past, we can re-use our controlled vocabulary on Google Adsense, Yahoo Overture and Microsoft AdCenter to manage the process for you - until you can reap the full benefits of our organic search engine optimization services.

* Source: Nielsen, Omniture, and Cendesic Research
 

Situation
Admit it or not, but most of your customers are like Jane:

• Constantly moving across different media channels
• Filtering out hype from valuable information
• Getting her job done as efficiently and quickly as possible.

Problem
No matter if she is in her business- or her consumer role. She:

• Uses search engines to find and compare vendors and prices
• Never clicks on online ads and paid links
• Applies critical thinking as she processes large amounts of traditional media (Newspapers, Magazines) and new media (Blogs, Tags) to make up her mind.

How can you get her to pay any attention to your products and services?

Solution
She needs to be able to find you, when and where she is looking for you.

As you can’t pay your way into being listed among the top five search results. You will need to understand:

1. Which search terms your future customers are actually entering
2. Who competes for the same keywords and why
3. How search engines process and prioritize content that’s constantly added to the web
4. How to improve the programming of your website to ensure that your content gets actually picked up
5. How you can use new media technologies such as Tags, Diggs, Blogs etc. to improve your findability.

» We will help you to be found by your future customers.

» Request a Cendesic quote.

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