HOW DO WE ENGAGE WITH YOU?
Our Customized Approach

We have developed a reliable process to bring all your key stakeholders to the table, agree on the challenge at hand, develop a strategy that is in alignment with overall business goals, create an implementation plan, and take action to execute it.




Our Tools

We use a number of proprietary tools for the situation analysis, the content creation and tracking and measurement. They will let you:

• Create transparency and accountability for our and your activities with your management
• Fine tune all optimization activities to achieve your business and marketing goals.

SEARCH ENGINE OPTIMIZATION
C21 Site Analysis™
Often the starting point in a client engagement: We will rate your current web- and marketing activities based on over 65 criteria in 21 categories, such as business model (marketing and revenue drivers), customer satisfaction & experience, content quality, search readiness & execution and competitive performance. To give you additional insights and create a competitive advantage for you, we will also analyze your competitors for you.
The result is an easy to read scorecard and a report with improvement suggestions.


CONTENT CREATION
KDD Keyword Deep Dive™
To create SearchReady™ content, i.e. content that gets found by your customers when and where they look for it, you need to bring a disciplined approach to the development of every piece of written material that gets published in your company.
Our Keyword Deep Dive™ process helps you to define a customer-centric, focused keyword universe for your products and services. You will develop a controlled vocabulary containing sets of keywords, which

• Your customers are actually searching for and which are not used by your competitors
• Are generic and not product specific (i.e. “Printer” instead of “ LaserJet®”)
• Help you achieve a high organic (or “unpaid for”) rankings in the top search engines.

TRACKING
C21 Scorecard Dashboard
Search Engine Optimization & Marketing is highly competitive and constantly changing. It takes focus, dedication and expertise to stay on top of developments.

While many traditional tools exist to track visitor behavior and paid search results on your web site (Omniture, Webtrends, Google Analytics) the Cendesic C21 Scorecard Dashboard is the first tool to measure organic search marketing activities and results.

Powered by our 65 qualitative and quantitative criteria, reports are presented weekly or monthly in form of an interactive Dashboard or desktop widget.

FINDABILITY
Search Ready Content
To reach your findability goals and achieve high search engine marketing results the content you publish needs to reflect the controlled vocabulary and customer centric keywords which were developed during the research phase.

 

Our Programs
In addition to our customized services, we offer a number of standardized programs, to solve common sales and marketing challenges such as:

I. Site Inspection & SEO Readiness (Industry specific)

• Receive a thorough analysis of your website. Based on our 65 quantitative and qualitative C21 criteria we will prepare an actionable report with improvement suggestions, industry comparisons and best practices to improve your customer satisfaction and findability.
• Use as a basis to untangle and modernize your website, create harmony between divisions and the headquarter, improve customer usage, retention, value and recommendation. We will help your IT Team with the implementation.

2. The Search & Findability Program

• Improve findability for your products and services on search engines and anywhere else your customers happen to search.
• Enhance written web- & brochure content based on customer insights and customer context. Develop more customer focused, and relevant content.

3. The Value Enhancement Program

• Enhance your products and services with interactive components to increase value propositions, customers experiences, enhance sales and increase word of mouth marketing.

4. Change Management Acceptance Program

• We work side by side with your CIO or ERP, SAP, CRM, or BI Program Manager to get your project accepted, embraced, even loved ;) at the end user level.
• Program Management and HR Acceptance: We assist your leadership and HR team to provide organizational development expertise, before, during and after the implementation of your new system
• Communication Execution: We create Management Presentations, Workfloor Posters, Plastic Pocket Cards, Intranet Websites, Blue Collar and White Collar Worker Change Communications, Tabletents, Payslip Flyers, and Information Booths that can be set up in the cafeteria to communicate the new changes effectively and convincingly. All materials can be produced in accordance with your Corporate Identity Style Guides or created from scratch to provide a fresh perspective.
   

» Request a Cendesic quote.